Why Is Social Proof So Important?

Social proof is one of the most important elements of Social Media Marketing. In this post I will explain why and how to put it to work for your business.

What Is Social Proof?

Think about the last time you went to a new restaurant in your community. How did you find out about it? Perhaps you saw an article in your local paper with a rave review. Maybe you heard about it from a friend or co-worker. After hearing about the restaurant, you may have gone to a review site to see what other people were saying about it. If there were plenty of positive reviews, this likely influenced your decision to try it for yourself.

As human beings, we thrive on the feedback of others. Social influence is a huge factor in our decisions, because we assume that the choices or behaviors of others are correct and appropriate. We tend to follow the crowd because the positive experience of others is something we want for ourselves. Even though we value our individuality, we also place importance on safety in numbers. You can leverage this phenomenon in Social Media by making sure your Facebook page has plenty of social proof that what you’re offering is a good thing.

How Do I Put Social Proof To Work For My Business?

Facebook really lends itself to taking advantage of social proof for a few reasons:

  1. Social proof is more effective with images. People like to put pictures and faces together with testimonials. If your Facebook page has lots of likes or followers from people with active Facebook accounts full of images, it builds trust.
  2. Positive social proof is essential. A simple “Like” on Facebook already implies a good experience. The word “Like” together with the thumbs up icon is influential.
  3. People like to be part of a crowd. Facebook is a huge network where viewers can always find someone to connect with. It raises our sense of importance when we like or follow a cause, product, or community that other like-minded people are into.

By increasing the amount of activity on your Facebook page and posts, you are creating social proof for your audience. You will appear more established, more trustworthy, and more influential to your target audience. This will result in increased leads, inquiries, sales, and ultimately growth for your business.

If you are ready to increase your positive social proof, visit our Shop right now!

Posted on February 26, 2017 by Kimberly Febres

Founder of Fresh Freelancing, Freelance Writer and Social Media Expert